COB 300 - Clip & Go
This project focused on developing a full business plan for Clip & Go, a product designed to make cycling more convenient by allowing users to convert any bag into a secure, bike-ready pannier.
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Our team conducted market research to identify target audiences and position the product as a more affordable and flexible alternative to traditional pannier bags. We also developed a complete marketing strategy, including pricing, distribution, and promotion, supported by financial projections and operational planning.
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This project strengthened my ability to connect marketing strategy with overall business decisions and real-world application.
Full Business Plan
Final Presentation
For this project, my team and I developed and pitched a full business plan for Clip & Go, a product that allows cyclists to turn any bag into a secure pannier.
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We identified the common problem of backpacks being uncomfortable while riding and created a more affordable, flexible solution. We also built out the marketing strategy, including pricing, distribution, and social media promotion, backed by financial projections.
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We presented our final pitch to four professors, which strengthened my ability to communicate ideas clearly and confidently in a professional setting.